an EcoCommerce® Company framework
Economic Systems Based on Canonical Units

Capturing the Full Value of Capital

Traditional market models often externalize significant values, leaving industries unable to capture and monetize the full spectrum of their contributions. CUEnomics represents a revolutionary economic framework that creates self-organizing economic systems using canonical units to measure, account for, and transact with previously externalized values.

CUEnomics is particularly useful for cryptoeconomic systems and DAOs, where transparent, programmable value exchange enables comprehensive accounting of all capital forms - including environmental, social, and economic externalities that traditional markets ignore.

Canonical Units are fundamental units of a capital that can be aggregated at the scope and scale where transactions and accounting are desired. This flexible approach allows any industry to create market systems that recognize and reward their complete value proposition, including environmental, social, and economic externalities.

As a generic economic model, CUEnomics can be applicable to any capital to create a self-organizing economic system with defined parameters. The purpose of Canonical Unit Economics (CUEs) is to capture the fuller values of a capital, transforming externalized benefits into tradeable assets and creating new revenue streams for organizations.

EcoCommerce: A Real-World Example

Natural Capital Made Transactable

EcoCommerce® demonstrates CUEnomics in action by creating a market system for natural capital that was previously externalized in traditional agriculture and land management. This comprehensive framework utilizes three distinct canonical units working in harmony:

Natural Capital Cells (NCC)

The Currency Canonical Unit
Enables direct transactions with ecosystem services, creating liquid markets for natural capital flows and environmental benefits.

NCU-4 (Natural Capital Unit)

The Accounting Canonical Unit
Provides standardized measurement and reporting frameworks for natural capital accounting across different scales and sectors.

GeoNFT

The Governance and Transaction Canonical Unit
Ensures transparent, location-based accountability through blockchain technology, enabling verifiable environmental outcomes.

This three-tier canonical unit system creates a complete economic framework where natural capital can be measured, traded, and governed with the same precision as traditional financial instruments. The EcoCommerce® model demonstrates how CUEnomics transforms theoretical value into practical, tradeable assets.

EcoCommerce® proves that CUEnomics can successfully integrate ecological intelligence into market mechanisms, creating sustainable value for both economic participants and natural systems.

Ready to Develop Your Industry's CUEnomics?

Every industry has unique forms of value that traditional markets fail to capture. Whether your focus is healthcare outcomes, educational impact, manufacturing circularity, or technology commons, CUEnomics provides the framework to create sustainable economic systems that reward comprehensive value creation.

Transform your externalized values into tradeable assets and create new revenue streams for your organization through custom canonical unit frameworks designed for your specific industry and objectives.

Contact Tim Gieseke
Founder of CUEnomics and EcoCommerce®

For information on how your industry can devise a CUEnomics framework, reach out to explore the possibilities of canonical unit economics for your organization.